Street food markets are going to be everywhere this Summer! This sector caters to customers who want high quality artisan food served right on the street.
There are over 3.5 billion people eating street food in the UK, and web searches increasing by 80% between 2014 and 2016.
To profit from this opportunity see below:
Be your own Boss
Always dreamed of being your own boss? Well now it’s so much easier; in the past food artisans could only realise their dreams of bringing their food to the masses, by owning their own restaurant or food business. But now serving great tasting food to your customers can be your central focus, since it’s considerably easier to start a mobile business.
As there’s no need to find a building location for your food premises, start-up costs will be much lower and there are further ways to increase profit. The diversity of street food means that you can share your culinary talents in any cuisine, from Chinese or Indian dishes, to hot dogs and burgers. So, high quality but lower costing produce will enable you to make further savings.
Let people know who you are
Firstly, you’ll need a viable business plan. Then you should hold a grand opening, either one main event or a series of short events, that you can promote on social media and let people know who you are.
A great incentive for your customers, especially when operating in a local area, is to offer free tasters. We’ve all seen, and perhaps aren’t guilty to admit taking, food posts on Facebook. The reality is it’s hard to resist posting a picture of a mouth-watering burger, that incites the taste and aroma from that first bite. Just think, your food presentation and flavours will make sharing the news about your new culinary venture much easier.
Stand Out from the Crowd
Great tasting food is one thing, but when it comes to street food events you’ll be in competition with many street food vendors who are seeking to draw in customers.
The popularity of street food markets means event organisers want ‘cool’ traders, that will add to the atmosphere. The main way to do this, is with the unit you chose to sell from.
Street food vendors typically sell from stalls, gazebos, carts, trailers, vans, trucks and many other options. A popular vehicle choice for example, is a VW Van.
How does one stand out in a van? The answer is to get a bespoke vehicle conversion that encompasses your branding needs, as well as functionality.
Those who have attended street food events in the past, will know from experience how difficult it can be at times with large crowds to see the food that’s being served, before you join the long queue of anticipating customers.
When your mobile street food business is finally up and running, don’t leave it for chance that customers will come to you based only on your food quality alone. After all, the sensual aromas from your food will be mixed in with that of neighbouring stalls.
An Iconic Vehicle for your Mobile Street Food Business
A vehicle such as the Piaggio Apè, often mistaken for a Tuk Tuk, would make a fabulous food cart, since it’s an iconic Italian vehicle capable of manoeuvring around the tightest street corners. Specialist vehicle convertors can transform the Apè into a unique cart that wouldn’t stand the risk of blending in with competitor vehicles.
Mobile food carts are also more affordable than other vans and allow you to be on the ground with the customer, letting you build a relationship with them as part of the ‘down to earth’ atmosphere that comes with an authentic street food experience.
Alternatively, there’s the Piaggio Internal Vend Apè where you can stand inside and be sheltered from the elements.
Start your Street Food venture with The Big Coffee
The Big Coffee are specialist small vehicle convertors for mobile businesses. They have experience in converting a range of vehicles from a VW Transporter to the Iconic Piaggio Apè.
To find out more contact one of our experts today on 01482 655020.