There’s been plenty green talk this year with conscientious green coffee drinkers, the rising popularity of green tea, and the petrol and diesel car manufacturing ban in the UK from 2040.
Depending on the nature of your business or the products that you sell, some may see the changing times as leading to obstacles ahead. Questions such as, ‘Will the trend for my product last?’ and ‘Will my business have a greater expenditure?’ are common. However, markets are always evolving, and the independent business owner needs to see every “obstacle” as an opportunity.
This blog seeks to offer the mobile catering food and/or beverage owner, tips as to how they can ensure a more eco-friendly and profitable business.
Shout about Being Green
This doesn’t mean your business has to have the lowest carbon footprint, rather you need to highlight to your customers what it is you do towards keeping the earth greener.
If your business hasn’t focused on becoming eco-friendlier yet, then you can use this as an opportunity to promote your commitment to a greener you through promotional material and social media marketing.
Bear in mind that it is acceptable that companies highlight that their materials are sourced from a certain percentage of recycled goods, opposed to a full quantity. Thus, by recycling as much waste as you can and using recycled materials where possible, you can still shine a bright light on all your efforts.
Give People Green Coffee
The following doesn’t only apply to those working the hot beverage sector, but any who sell a product that is known to contribute to an environmental issue.
Coffee, in particular has consumers asking how they can contribute to less waste. This is why so many coffee shops are selling KeepCups and offering discounts for customers who use their own. These cups are the latest fashion for coffee drinking and your business must be on trend!
So, what if my business isn’t selling coffee? All businesses contribute waste and/or pollution and can reduce this somehow. If the issue is packaging, then finding a way to use the least amount of material will help reduce costs.
They key is to tell your customers how the product/service your giving them is green.
Green Tea – the new norm?
Some might be wondering if our English breakfast tea is under threat. It’s true that there are more coffee drinkers than tea drinkers, but within both groups there has been a rising popularity for green tea which is often seen as a healthier option.
With more people drinking green tea mobile catering businesses should consider offering it as an additional option for customers, to maximise on this opportunity.
Go Electric Now
Choosing the right vehicle for your mobile catering business is a tough job. The ban on new petrol and diesel vehicles from 2040 means mobile vendors should consider at what stage their brand will follow this clean air ethos.
Fortunately, there are electric options already available so you can get ahead of the competition by promoting your brand as eco-friendly. One option that guarantees to impress event organisers for its striking appearance is the Ape 50 electric.
For further information on vehicle conversions, call our friendly team of experts today on 01482 655020.
