Temperatures are dropping and the clocks have gone back. Autumn is in full swing, and that’s great news for anyone running a coffee business!
The next few months are peak coffee season, and if you’ve got a mobile coffee cart (or are looking to start one) it’s your best opportunity to promote your business, drive sales and maximise your profits.
Capitalise on the colder weather and make the most of the season by following our top autumn tips.
Get Your Autumn Coffee Menu Right
Making sure that your coffee menu is right for the season is vital if you’re going to maximise sales. Get the frappes on ice for another year – autumn is all about comforting, warming coffees. As soon as autumn hits, it’s time to break out the mochas and start pushing those spicy lattes.
It’s no secret that flavoured coffees are big business. In fact, 57% of young coffee customers (16-24 year olds) prefer to drink coffee with flavoured syrup in!
For autumn, you’ll want to include:
- Pumpkin spice
- Spiced apple
- Cinnamon
- Hazelnut
- Nutmeg
As autumn turns to winter, you can then branch out into Christmas flavours, like peppermint, orange, salted caramel and gingerbread.
Presentation
Subtle changes to the way your coffee cart and drinks are presented during the autumn and winter months can help it to stand out from the competition.
Take inspiration from the retail sector, and have a look at their window displays. Colour wise, it’s all about reds, yellows and browns – think a few pumpkins and apples displayed on a wicker basket by your cart, or wearing autumnal colours to remind customers that the season is changing.
When it comes to your drinks, having cups in autumnal colours, and adding a touch of cinnamon to the top of coffees can provide memorable touches.
Cater for the non-coffee crowd
As strange as it may sound, there are still some non-believers out there who simply don’t like to drink coffee!
On cold days, these people are still looking for hot drinks to warm them up, and you can drive additional sales by diversifying your offering to cater to this crowd. In addition to tea, hot chocolate is an easy choice that everyone loves – make yours extra indulgent with the option of cream and chocolate shavings on top.
For a trendy alternative to coffee, chai (also known as chai latte) is king – and having a ‘house chai’ is a great way to set your business apart from the crowd.
Launch your own coffee business with help from The Big Coffee
Autumn is the perfect time to turn your dreams into reality, and to launch your very own coffee business.
At Big Coffee, we specialise in supporting passionate people to achieve their coffee dreams, and are here to support you at every step of the way.
From providing you with a superb, handcrafted coffee cart packed with high quality equipment, to supporting you with your business plan and providing you with the right barista skills and advice, we’ll help you to build your coffee empire.
For further information, call our friendly team of coffee experts today on 01482 655020.
