Prosecco is everywhere – in fact today, it’s Britain’s favourite sparkling wine by a clear margin!
If you’re looking to launch a new business in 2024, then there’s some serious profit in Prosecco – and a fabulous Ape Prosecco Van from Big Coffee and Prosecco 1754 is the ideal way to get involved and capitalise on a growing trend.
Here’s why:
Demand for Prosecco is higher than ever
Britain loves Prosecco – supermarket sales last year topped £356 million (compared to £251 million for champagne!). To put that into perspective, we’re now drinking around 12 times as much Prosecco as we did in 2012!
In the past 12 months, sales have jumped 34% (following a 75% increase the year before) and demand for the product is still growing fast.
Whilst supermarkets and bars are already capitalising on the trend, there are no more than a handful of mobile businesses focused on Prosecco. With the market so underdeveloped, there are real opportunities out there for entrepreneurs looking to capitalise.
Mobile catering is moving upmarket
Mobile catering is big business. The industry is growing, there are now more mobile food and drinks businesses in the UK than ever before, and perceptions about catering vans are changing fast.
Gone are the days when ‘street food’ meant a cheap fry up or bacon butty from the greasy spoon van. Now, you’re just as likely to find artisan mobile kitchens offering high-end fusion cuisine and concept-driven lunch options.
With customers now convinced that portable can mean premium, it’s the perfect time to launch a mobile Prosecco business into the market.
It’s something a little different
When it comes to running a successful mobile business, standing out from the crowd is essential – especially if you’re planning to attend loads of summer events and festivals.
With an eye-catching, vintage-inspired design, an Ape Prosecco Van is the perfect way to turn heads and generate buzz when competing with other mobile businesses for trade.
Prosecco carts are super versatile
The beauty of a mobile prosecco bar is its flexibility as a business – there’s profit to be made at a wealth of different private and public events all year round.
There’s the opportunity to attend all kinds of occasions, including music festivals, food festivals markets, weddings, parties, corporate events, exhibitions and sporting events.
You can cross-sell Frizzante to maximise sales
Running a Prosecco cart also offers opportunities to branch out a bit and stock other sparkling wines. Frizzante, a semi sparkling Italian wine is available in draft kegs from Prosecco 1754.
Cheaper than Prosecco, Frizzante sales soared 80% over the past year – it’s an excellent budget alternative to bottled Prosecco for your cart, so you can widen the appeal of your offering to an even wider audience.
You can make money straight away
One of the biggest problems facing many start-up businesses is that it takes time to build the business and make money.
With a turnkey mobile Prosecco cart, you can start recouping your investment straight away. With support from Big Coffee and Prosecco 1754, you’ll get the full package – from a hand-crafted cart and Prosecco, to help with your business plan and cart design.